Da Sogra

"Da Sogra" is a famous cheese bread brand from Minas Gerais (Brazil), aimed at the fitness public and recognized for its products with different ingredients, such as collagen and whey protein.

*This project was made in partnership with Obah Design

Recognition:
Prêmio Abre de Embalagem 2018 (Brazil) - Packaging Design for MPE category.

Client Da Sogra
Services Illustration and Packaging Design

Concepts

The character that illustrates the entire project is a caricature representation of the mother-in-law of one of the brand's founding partners. The project stands out for the personality of its vibrant colors, the cartoon-style mascot, as well as its light and fun visual communication.

© THIAGO AMORMINO STUDIO 2024